nju mobile – Rewolucjan

In nju mobile every new offer is revolutionary. Therefore, the introduction of an additional card that is attached into the customer’s current number, which the user can use without limits for 9 PLN, required equally revolutionary communication.

How to make it, so that this offer would be remembered given the sheer overload of messaging by the competition? How can we make consumers aware that 9 PLN in nju is much less than “0” offered by other operators (because they offer calls for free only to other numbers in their own networks)?

We created the character called “Rewolucjan”, who breaks traditions in the telecommunication market. Rewolucjan, with his guillotine from the time of the Revolution, appeared on TV, on billboards, in digital and social media, cutting costs to 9 PLN. The mnemonic character, with his tools, delivered the message so well that the new nju offer quickly became a bestseller!