Allianz – ubezpieczenia komunikacyjne

Allianz has an image of an expensive insurance company, directing its offer to wealthy clients. We wanted to lessen this gap, showing the quality offered by Allianz from a slightly different perspective. Quality that does not mean elitism, but rather translates into the versatility of insurance coverage, and certainty that roadside assistance will come in any situation.

To show this, we have prepared a campaign that depicted scenes from the life of drivers, which, although probably not as common as accidents, could effectively derail their plans, and we showed how Allianz provides help in such situations.

An additional benefit for the consumer was the possibility to receive a quote for their insurance premium in just a few seconds, unlike for the competition, where getting a quote is only possible after filling out cumbersome questionnaires or giving up a lot of personal data.