Orlen „Human voice of Orlen”

When Google Maps replaced Jarosław Juszkiewicz’s voice with artificial intelligence, it sparked a wave of emotion among millions of Poles. For 15 years, his distinctive tone had accompanied them on their daily journeys, becoming a symbol of authenticity and trust. Orlen quickly responded by hiring Juszkiewicz as the “Human Voice of Orlen”, sending a clear message: in the age of AI, the brand chooses people. 

We created a campaign that highlights the value of the human touch in a digital world. In the film, we told the story of Jarosław Juszkiewicz, referencing his farewell recording and showing that his voice – familiar and beloved by Poles – will continue to accompany them, this time as the voice of Orlen.