Zozole underwent a bold transformation – from a product for kids to a brand that speaks directly to Generation Z. The key idea was to connect gummies with young people through a shared trait: both “belong in packs“. This simple metaphor became the foundation of our campaign, „Zozole taste better in a pack”, which perfectly aligned with Gen Z’s humor and aesthetic. 

We created a surreal world where people dressed as gummies acted out funny scenes inside oversized Zozole packs. Each flavor was given unique costumes that highlighted the product’s character and added a touch of visual comedy. The colorful outfits, quirky dialogues, and unpredictable punchlines came together to create a cohesive and distinctive brand universe. 

When Google Maps replaced Jarosław Juszkiewicz’s voice with artificial intelligence, it sparked a wave of emotion among millions of Poles. For 15 years, his distinctive tone had accompanied them on their daily journeys, becoming a symbol of authenticity and trust. Orlen quickly responded by hiring Juszkiewicz as the “Human Voice of Orlen”, sending a clear message: in the age of AI, the brand chooses people. 

We created a campaign that highlights the value of the human touch in a digital world. In the film, we told the story of Jarosław Juszkiewicz, referencing his farewell recording and showing that his voice – familiar and beloved by Poles – will continue to accompany them, this time as the voice of Orlen. 

Garage is a brand that lives to the rhythm of parties – full of energy, authentic, and close to a young audience. And so are our characters: laid-back, genuine, and uniquely attractive. They don’t need to try hard or go out of their way to impress. They’re simply themselves, forming a tight-knit crew you’d love to spend a Friday night with. 

This is the next edition of tandem in nju mobile (first read here: https://www.ogilvy.pl/pl/realizacje/nju-mobile-tandem) – this time we have prepared a campaign for “everything – for no more than 29 zł” and “nju Extra” at nju with the bill. The offer is aimed at people who want to reduce the cost of their telephone bills by joining the second number. The monthly fee for the extension is PLN 9. In addition, roaming in the EU for the same 19 zł per subscriber can call, SMS and MMS without limit. Within the offer they also could share the 10 GB of internet, including 1.46 GB for use in the countries of the first zone of the European Union. That is why our hero with his fiance travels with his tandem in Poland and abroad – they travel through Berlin, Paris and Rome.

The campaign is run on television, radio, the Internet, and in social media, where we use non-standard forms.

Another episode of “Only nju” campaign found its place on Instagram.
#onlynju – behind it lies the educational role of the channel, where the brand-with its specific sense of humor speaks about the benefits of network in a creative use of different formats (cinemagraphs, videos, animations, carousels)

Being close to the target audience and entering their world had placed the operator k in TOP 4 ranking of mobile providers by the number of fans.

Christmas is a time in which we share a magic moment and wish the best wishes. This time of year where we share a holly bread with the ones we love. For Christmas 2016 we had created the world’s first holly bread, which can be divided not only once but twice. How?

For the first time – due to our special holly bread – one can share a meal with the poor by texting the number on wrapping. The second time you share it with your loved ones at Christmas Eve with your wishes.

To return to the roots of the brand communication we have created a new format “Only nju” – referring to the famous song by The Platters, which we paraphrased to highlights the unique offer of the operator. Nju as a synonym of simplicity and tailored made solutions for the needs of consumers, throws another challenge to the Polish telecommunications market. In the communications, we emphasised those features that only nju has. Due to the connection with the famous song we easily gained a theme deeply associated with a benefit of the brand. The new platform includes actions in all communication channels – ATL, BTL, digital and nonstandard actions.

Coffee. An essential element of the morning ritual of getting up or a companion of afternoon and evening meetings. Many of us dream of it every day – freshly ground prepared at a nearby cafe exactly as we like it. However, few people know that every day can be at home to host your own personal barista that will meet each of our coffee cravings. At a touch of a button. Communication, which we have prepared for Saeco, is not only the first such large-scale campaign, but also the first, which includes a TV spot.

On September 26 we had launched the next edition of Żywiec “Chce się Ż” campaign. It is linked to the 160th anniversary of the brewery in Żywiec. However, instead of sharing the story of the brand throughout its 160 years, we focused on showing Żywiec being a part Poles life. In every period it was possible to see interesting individuals that would go beyond the framework of the decade. The desire pushed them towards unconventional behaviour. That is what we had captured in our latest production for Żywiec.

We created two 30-second spots in already known vignette format.

The launch of nju mobile to the market caused quite a stir among the other mobile operators. However, as you might expect, all the major competitors quickly prepared a reply to nju’s offer and after 2 years an “unlimited” has become the market standard offer. In this situation, we had to come out with an innovative idea, which would allow the brand maintain its status as the only true challenger amount the big four.

Idea: let us consider the fact that nju has the most satisfied customers and use them to acquire new ones.

In the campaign, in addition to wide reach media to build awareness of the new offer and strengthen the perception of the brand as an innovator in the category. We focused on activities which had taken into account fans and current clients of the brand, and used the mechanisms to support user generated content and ambient allowing activities proving that in tandem with nju always is a better choice.

On June 24 a new campaign to promote this year’s tour Męskie Grania has been launched, which Żywiec is the exclusive sponsor.
The spots were created upon the strategic and creative platform “Chce się Ż”. The campaign is a continuation of the vignette format, pointing out each of the scenes with the claim that perfectly applies to both music and the joy of life.
The campaign has two spots, in which the front liners of the 7th edition of Męskie Granie – David Podsiadło, Tom Organek and O.S.T.R. appeared to promote this year’s tour.

Colian Sp. o.o launched a new product. To the portfolio of Familijne new wafers Familijne2GO are added. Crunchy wafers filled with a double layer of fluffy milk and velvety chocolate cream. There are two types of packages: a single, so-called. “Singles” and the family – designed for sharing with family and friends – in five individual packages.
Family 2GO is ideal to take to a little trip and a great escapade, especially by car. Without them simply you cannot go.
In addition to the advertising campaign, on July 1, 2106 Familijne launched a new lottery for the consumers. We were responsible for the strategy, ATL and BTL creative work as well as for online activities, developing and operating the lottery.

DZIKI SAD – GROUP ŻYWIEC
Identifying market trends in the sector of beers and beer alcoholic beverages, as an answer to needs of almost 9-million group of consumer rejecting the consumption of beer, Grupa Żywiec has decided to launch a new product.
In July, 2016 Dziki Sad – alcoholic drink with beer base and a refreshing taste of cider – was launched to the market. The Agency’s task was to create a communication that will highlight the aura of mystery around the product and encourage for trail.
July 14 we launched an unprecedented TV campaign, showing the manufacturing process of DZIKI SAD, run by a unique family. They all love their work in the natural environment and the mission they have creating a product; you would need to reach for. But the family is not all, as for the process of product distribution is delivered by an army of hedgehogs, who bravely support our growers and reach where no one else is able to reach. Let’s appreciate their efforts, and buy DZIKI SAD!

In nju mobile every new offer is revolutionary. Therefore, the introduction of an additional card that is attached into the customer’s current number, which the user can use without limits for 9 PLN, required equally revolutionary communication.

How to make it, so that this offer would be remembered given the sheer overload of messaging by the competition? How can we make consumers aware that 9 PLN in nju is much less than “0” offered by other operators (because they offer calls for free only to other numbers in their own networks)?

We created the character called “Rewolucjan”, who breaks traditions in the telecommunication market. Rewolucjan, with his guillotine from the time of the Revolution, appeared on TV, on billboards, in digital and social media, cutting costs to 9 PLN. The mnemonic character, with his tools, delivered the message so well that the new nju offer quickly became a bestseller!

We already know that everyone dreams of having a morning coffee straight from a café. But how to convey the message that Saeco is something more than just a coffee maker? That was exactly the task set before us by Philips.

We utilized all of the advantages which distinguished Saeco from its competitors – the ceramic grinder, a unique AquaClean filter, the distinctive package of services SPS – to clearly convey that Saeco is your personal barista, providing professionally prepared coffee – just like in your favorite coffee shop.

The campaign was present in online materials as well as BTL at points of sale.

Nju mobile is a real market challenger. Each new product breaks the clichés in our market. In February 2014, nju introduced another revolutionary solution, this time in the prepaid sector: an account that never expires. There is no need to constantly recharge it, because unused funds in your account are not lost.

The agency’s task was to create a message that would inform about this revolutionary service, and also make it so that it will be permanently associated with nju mobile.

The agency prepared a campaign based on a mnemonic slogan “account valid forever” tattooed on the eyelids of the brand’s mascot. The campaign was launched on TVC, digital, POS channels, and on the packaging of the product, and the results were among the best in the history of the brand!

The 70th anniversary of the Warsaw Uprising was a special opportunity to honor the memory of the heroes of 70 years ago. We convinced almost all Polish TV and radio stations to turn off their broadcasts for 70 seconds of silence at the “W” hour: the ad “70 seconds for the insurgents” included elements of silence interspersed with archival sounds from the uprising, recorded 70 years ago on the streets Warsaw.

The campaign was joined by dozens of TV and radio stations, and 1.5 thousand internet sites, including Polish Diaspora web pages. The websites showed a special banner to celebrate the 70th anniversary of the uprising. We also launched a fanpage, promoting the campaign on social media “Hush, because Uprising”.

In October 2015, we launched a new brand of Żywiec beer – Saison. This exceptional beer brewed with French yeast and a hint of bitter orange was reason enough for an interesting campaign, especially since the new variation was sold in the fall, so during the off-peak season for beer consumption.

The media and billboard slogan “Start the season on Żywiec Saison” encouraged a new way of looking at this category of product, and additional messages promoted other options – because as you know, in life you have to have choice! …that means in “In Żywiec you need to have choice”.

In 2012, Ford introduced a new model to its portfolio – the Ford B-MAX . The campaign under the slogan “Surprisingly open to the world” referred to the unique characteristics of this model, which integrated the B-pillar of the car with panoramic opening doors.

Our campaign included TV ads, press, locally prepared advertorials, a landing page, POS materials and events at authorized Ford dealerships.

In addition, before the car was available in showrooms, we organized a lottery for people who decided to purchase a new Ford B-MAX in pre-sales, as well as a competition under the slogan, “You can be amazed”, (in Polish: “Można osłupieć”), in which people had to send in an image showing their amazement at the sight of the new B-MAX .

If we thought logically, we would show the logo, shop, and the planet – Saturn …

But by thinking technologically, we proved through our campaign that Saturn is not just at the center of cutting-edge technologies. It is also an expert and advisor that encourages the skilful use of technology in everyday life.

This clear message allowed Saturn to become the patron of a new way of thinking, and the juxtaposition of logical communication versus technology clearly showed the benefits of turning to the “technological side of the force”.

Saturn encouraged a technological way thinking in 3 TV ads, radio, and in social media.

Our contribution to the purity and correctness of the Polish language. A pro-bono campaign – was so well devised that it achieved results that any marketer would dream of.

News about the campaign “Polish is ‘hip’” (in Polish: “Polski jest ą-ę”) spread all over the press, television, radio, and the internet, appearing in the media for a total of nearly 600 times.

The campaign’s engaging form, linguistic fun, minimal financial input and gigantic lobbying effort in the media, resulted in one of the most effective and most award-winning campaigns in 2013, as well as being awarded the Silver Lion at the Cannes Lions competition.

The entry of nju mobile on the market caused quite a stir among other mobile operators. However, as you might expect, all the major competitors quickly responded to nju’s offer, and within 2 years “unlimited” became the market standard. In these circumstances we had to come up with an innovative idea, which would allow the brand to maintain its status as the only true challenger to the big four.

Idea: let’s take into account the fact that nju has the most satisfied customers, and use them to acquire new ones.

In the campaign, in addition to using mass media, which helped build awareness of the new offer and strengthen the brand’s perception as an innovator, we focused on engaging fans and clients of the brand, on mechanisms aimed to support user generated content, as well as ambient ads aimed to convince people that being in tandem with nju is always better.

Allianz has an image of an expensive insurance company, directing its offer to wealthy clients. We wanted to lessen this gap, showing the quality offered by Allianz from a slightly different perspective. Quality that does not mean elitism, but rather translates into the versatility of insurance coverage, and certainty that roadside assistance will come in any situation.

To show this, we have prepared a campaign that depicted scenes from the life of drivers, which, although probably not as common as accidents, could effectively derail their plans, and we showed how Allianz provides help in such situations.

An additional benefit for the consumer was the possibility to receive a quote for their insurance premium in just a few seconds, unlike for the competition, where getting a quote is only possible after filling out cumbersome questionnaires or giving up a lot of personal data.

Żywiec is a legend of Polish beer. It tastes good and is a safe choice in any situation. This, however, is not enough to maintain icon status.

Żywiec wants to regain the market position that its deserves, but for this to happen, it must transform the way consumers think of it – from “This is a beer that I like”, to “This is my beer”. That, in turn, requires an idea that will move people’s hearts and cause… that they will want the Ż!

“I want Ż” (in Polish: “Chcę się Ż”) is the essence of the appetite for life, and Żywiec is the first beer brand which dared to show itself outside the context of hops, barley, and the brewing tradition.

For the first time in a long time, we show a brand that accompanies its consumers. It doesn’t show “how to live”, but rather participates in life and in all of its aspects: the good, and the bad. Whatever happens, enjoy life and take from it as much as possible. Because that is Żywiec – you always want more!

Our campaign for Philips is the best example of cooperation between a brand and YouTubers, which is proven by the fact that the film (the only commercial one that the brand has made), was ranked among the top 10 internet productions in 2014.

Philips, which was perceived as trustworthy brand, but more for “parents” rather than “young people”, decided to rejuvenate its target group.
We joined forced with the team from Abstrachuje, to create a film in a YouTuber format. The clip showed the difference between well-kept and unshaved people. The result surpassed our wildest expectations.

The film, which featured Philips Click & Style branding, received over 4.5 million views, more than 52,000 likes, and more than 2,700 comments.

At the end of 2015, Orange introduced a new communication format entitled: “What will they do together.pl” (in Polish: “Co zrobią razem.pl”). As part of this initiative we prepared a new ad promoting the deal “50% off mobile subscriptions”. Our task was to prepare the advertising campaign to inform about the product, which at the same time would be fun, so we created a concept that referenced the best examples of sitcoms. As a result, we induce consumers satisfaction right at point of first contact with the brand, not only when consumers come in contact with the brand’s real product. The new edition of the campaign launched on April 8th. A 30 second ad was aired on television, and a 45 second ad was played in cinemas and on the internet.

Allianz is an insurance company offering a wide range of insurance products, which is what we wanted to remind consumers of through a recognizable and likeable message “With you from A to Z”. We show, in a humorous way, different situations from real-life, which could happen to anyone. The key here is to see whether you can be sure the insurer will help you, regardless of the situation. Aaaaand you can count on Allianz.

As part of the project we prepared TV spots, the landing page az-allianz.pl, videos on Facebook, and also prepared a display-type campaign. The effectiveness of the ads was confirmed by data from Gemius – in March, the Allianz ads were among the most viewed online campaigns on Facebook in Poland!

(source: http://www.wirtualnemedia.pl/artykul/t-mobile-adidas-allianz-najwieksi-reklamodawcy-wideo-w-polskiej-sieci-spoty-najczesciej-na-facebooku)