Zozole „Taste better in a pack”

Zozole underwent a bold transformation – from a product for kids to a brand that speaks directly to Generation Z. The key idea was to connect gummies with young people through a shared trait: both “belong in packs“. This simple metaphor became the foundation of our campaign, „Zozole taste better in a pack”, which perfectly aligned with Gen Z’s humor and aesthetic. 

We created a surreal world where people dressed as gummies acted out funny scenes inside oversized Zozole packs. Each flavor was given unique costumes that highlighted the product’s character and added a touch of visual comedy. The colorful outfits, quirky dialogues, and unpredictable punchlines came together to create a cohesive and distinctive brand universe.