ORANGE – FISHERMAN

At the end of 2015, Orange introduced a new communication format entitled: “What will they do together.pl” (in Polish: “Co zrobią razem.pl”). As part of this initiative we prepared a new ad promoting the deal “50% off mobile subscriptions”. Our task was to prepare the advertising campaign to inform about the product, which at the same time would be fun, so we created a concept that referenced the best examples of sitcoms. As a result, we induce consumers satisfaction right at point of first contact with the brand, not only when consumers come in contact with the brand’s real product. The new edition of the campaign launched on April 8th. A 30 second ad was aired on television, and a 45 second ad was played in cinemas and on the internet.