Żywiec – Męskie Granie 2016

On June 24 a new campaign to promote this year’s tour Męskie Grania has been launched, which Żywiec is the exclusive sponsor.
The spots were created upon the strategic and creative platform “Chce się Ż”. The campaign is a continuation of the vignette format, pointing out each of the scenes with the claim that perfectly applies to both music and the joy of life.
The campaign has two spots, in which the front liners of the 7th edition of Męskie Granie – David Podsiadło, Tom Organek and O.S.T.R. appeared to promote this year’s tour.