Żywiec 160 years

On September 26 we had launched the next edition of Żywiec “Chce się Ż” campaign. It is linked to the 160th anniversary of the brewery in Żywiec. However, instead of sharing the story of the brand throughout its 160 years, we focused on showing Żywiec being a part Poles life. In every period it was possible to see interesting individuals that would go beyond the framework of the decade. The desire pushed them towards unconventional behaviour. That is what we had captured in our latest production for Żywiec.

We created two 30-second spots in already known vignette format.