Philips – Saeco

We already know that everyone dreams of having a morning coffee straight from a café. But how to convey the message that Saeco is something more than just a coffee maker? That was exactly the task set before us by Philips.

We utilized all of the advantages which distinguished Saeco from its competitors – the ceramic grinder, a unique AquaClean filter, the distinctive package of services SPS – to clearly convey that Saeco is your personal barista, providing professionally prepared coffee – just like in your favorite coffee shop.

The campaign was present in online materials as well as BTL at points of sale.