Philips – Click&Style

Our campaign for Philips is the best example of cooperation between a brand and YouTubers, which is proven by the fact that the film (the only commercial one that the brand has made), was ranked among the top 10 internet productions in 2014.

Philips, which was perceived as trustworthy brand, but more for “parents” rather than “young people”, decided to rejuvenate its target group.
We joined forced with the team from Abstrachuje, to create a film in a YouTuber format. The clip showed the difference between well-kept and unshaved people. The result surpassed our wildest expectations.

The film, which featured Philips Click & Style branding, received over 4.5 million views, more than 52,000 likes, and more than 2,700 comments.