ONLY NJU

To return to the roots of the brand communication we have created a new format “Only nju” – referring to the famous song by The Platters, which we paraphrased to highlights the unique offer of the operator. Nju as a synonym of simplicity and tailored made solutions for the needs of consumers, throws another challenge to the Polish telecommunications market. In the communications, we emphasised those features that only nju has. Due to the connection with the famous song we easily gained a theme deeply associated with a benefit of the brand. The new platform includes actions in all communication channels – ATL, BTL, digital and nonstandard actions.