nju mobile – konto Po Wieki

Nju mobile is a real market challenger. Each new product breaks the clichés in our market. In February 2014, nju introduced another revolutionary solution, this time in the prepaid sector: an account that never expires. There is no need to constantly recharge it, because unused funds in your account are not lost.

The agency’s task was to create a message that would inform about this revolutionary service, and also make it so that it will be permanently associated with nju mobile.

The agency prepared a campaign based on a mnemonic slogan “account valid forever” tattooed on the eyelids of the brand’s mascot. The campaign was launched on TVC, digital, POS channels, and on the packaging of the product, and the results were among the best in the history of the brand!