Ford – B-max

In 2012, Ford introduced a new model to its portfolio – the Ford B-MAX . The campaign under the slogan “Surprisingly open to the world” referred to the unique characteristics of this model, which integrated the B-pillar of the car with panoramic opening doors.

Our campaign included TV ads, press, locally prepared advertorials, a landing page, POS materials and events at authorized Ford dealerships.

In addition, before the car was available in showrooms, we organized a lottery for people who decided to purchase a new Ford B-MAX in pre-sales, as well as a competition under the slogan, “You can be amazed”, (in Polish: “Można osłupieć”), in which people had to send in an image showing their amazement at the sight of the new B-MAX .