Dziki Sad

DZIKI SAD – GROUP ŻYWIEC
Identifying market trends in the sector of beers and beer alcoholic beverages, as an answer to needs of almost 9-million group of consumer rejecting the consumption of beer, Grupa Żywiec has decided to launch a new product.
In July, 2016 Dziki Sad – alcoholic drink with beer base and a refreshing taste of cider – was launched to the market. The Agency’s task was to create a communication that will highlight the aura of mystery around the product and encourage for trail.
July 14 we launched an unprecedented TV campaign, showing the manufacturing process of DZIKI SAD, run by a unique family. They all love their work in the natural environment and the mission they have creating a product; you would need to reach for. But the family is not all, as for the process of product distribution is delivered by an army of hedgehogs, who bravely support our growers and reach where no one else is able to reach. Let’s appreciate their efforts, and buy DZIKI SAD!