Zuzanna Warowna-Toruńska

In 2001, a vacancy opened for a junior account executive position at Ogilvy & Mather, a friend recommended me, and I was hired. In November 2015, after almost 15 years, I returned – with giant reserves of energy, enriched by many valuable experiences. And, well, a little bit older.

I did not land in advertising by accident. In elementary school I lived with my family for 5 years in Germany, I knew only one word in this beautiful language, and at school there was not leniency. Watching TV was the best language course – on the way to and from school I sang songs from German commercials at the top of my lungs. My singing phase passed, but the curiosity remained, so in college I chose to study marketing and management (SGH – Warsaw School of Economics), and from there I went straight to an advertising the agency.

I’m very fortunate that I love what I do professionally. I worked for many types of clients, and also in a marketing department for some time, which for me is a tremendous value. I do not like comfort zones, so where I ended up was ideal: in today’s advertising everything changes at an express pace, the most important thing is to learn from experience. For this and other reasons, I also founded my own blog a few years ago.

My favorite D. Ogilvy quote: The consumer is not a moron. She is your wife.

Elżbieta Twardowska

I’m a Strategic Director at Ogilvy since 1999.

I can say that from the time I started my adventure with advertising until today, everything has changed: the way we view how advertising works, what a creative brief looks like, communication channels… but it also seems like some things have not changed at all.

INSIGHT. Our small (or big) daily “wows”, are particularly important at a time when brands need to fight not only for visibility, but more importantly for the engagement of their consumers. We want to create a communication approach that brings value to people’s lives, and finding an answer to the question “why should the consumer care about what we do?”, becomes one of most the important challenges that we take on.

IDEA. The idea, which sells and builds a brand over the long-term. It’s not enough for a campaign to be simply “360”, rather, it must have a well-chosen message, and an appropriate point of contact, to break down existing barriers of behavior.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising. (David Ogilvy)

Agnieszka Wasilewska

I have been working as a Client Service Director at Ogilvy since October 2014, as the head of the integrated customer service department. I am working in advertising since 2002.

I took my first steps in advertising at the agency TBWA, then I worked at McCann Worldgroup for ten years, between 2008 and 2012 as a Managing Director of the interactive agency MRM Worldwide, as well as a Partner in the integrated marketing agency Momentum Worldwide. In 2012, I took the position of Business Development Director, spearheading integrated projects of the agency’s key clients.

Change, this is what is important for me in the advertising and communication industry, and in particular having to adapt flexibly and respond to the shifting needs of consumers.
That is why my favorite David Ogilvy quote is: Encourage innovation. Change is our lifeblood, stagnation our death knell.

Maciej Twardowski

I do not wear suits. More often I wear lycra, but images of road routes I would not attache over here. You can find them on Strava, an application that I use when I ride a bike. I am into developing advertising communication for the last 13 years. “The idea is God” – I believe in it. Though however, where and how it will be used is really has crucial meaning. I like thoughts that, after years become even more relevant than when they were created: “In the modern world of business it is useless to be a creative original thinker unless you can also sell what you create.” – David Ogilvy

Tytus Klepacz

At Ogilvy’s I am since October 2016. Previously I worked for Bernbach and in several independent agencies. In total it accumulated into 10 years in the industry, which still does not allow me to get some sleep.

I try to be honest in advertising, lies I leave to politicians. I still believe that creativity sells. I like experiments in advertising, which become commonplace; almost as much as daily life, which becomes the experiment. Or vice versa.

David’s quote that is close to me is : “I know absolutely zero about finance.”

Jim Young

I have been responsible for the financial and administrative affairs at Ogilvy & Mather for more than 13 years, and since mid-2014, I am also responsible for the CEE region. At Ogilvy I am in charge of not only managing finances, but also the co-development of the agency’s business strategy.

Before I started working in the advertising industry, I was an auditor at KPMG for over 6 years. However, my current professional challenges, working on behalf of one of the strongest brands in the advertising industry, give me much more satisfaction. My greatest achievement is building a stable, harmonious accounting team, which I can rely on.

My favorite David Ogilvy quote: I admire people with gentle manners who treat other people as human beings. I abhor quarrelsome people. I abhor people who wage paper-warfare.

Anna Maria Sowińska

Time flies fast. It’s been 10 years with Ogilvy. Initially as account director, and since 2009 as strategic director.

This decade has been a time of many changes – I watched as segments of the market suddenly became adored and very important in people’s lives (oil & gas, banks), and later observed as their importance, together with peoples’ sympathy for them – decreased, and in their place, in the hearts and minds of the people, something completely new took over.

I have also witnessed how the attention of consumers has been divided up between tens (and sometimes hundreds or even thousands) of small channels of communication, and the need to search for them among these avenues. Fortunately one thing remains unchanged – a strong creative concept based on an important insight always wins.

My favorite David Ogilvy quote: You cannot bore people into buying your product; you can only interest them in buying it.

Nazar Al-Khouri

After 16 years in Client Service department, I decided it was time for new challenges. I had joined the Ogilvy & Mather team in April 2016 as a PR & New Business Director. Prior I gathered my  experience in the advertising working for network agencies, servicing brands such as Coca-Cola, McDonald’s, E. Wedel, ING, LOT Polish Airlines, Mattel, Millenium.
As a Ogilvy’s PR I can say that my client is an agency I work for – so I have close contact with the customer. The advertising business had always attracted me due to its diversity of challenges, projects and talented people with whom I was lucky to work with.

My favorite quote is David – “The best ideas come as jokes. Make your thinking as funny as possible. “

Anna Chyłek

I am responsible for HR at Ogilvy since 2010. I deal with recruiting, planning, training, evaluations and many other issues which are more or less related to human resources.

My adventure with recruitment began more than 10 years ago, working as a headhunter. I serviced mainly large and local advertising agencies and marketing departments in the FMCG sector and pharmacy.

I completed a degree in psychology (UAM) and postgraduate studies in training policy (WSFiZ ), as well as how conduct training of cognitive skills (UW).

I’m lucky because I have the most interesting job in the whole agency.

My favorite David Ogilvy quote: When people aren’t having good fun, they seldom produce good work.

Tomasz Cichocki

I am the director of Ogilvy PR in Poland. I am responsible for all activities that we carry out for our customers as well as the development of the agency.

Public relations fascinates me because of its diversity and the opportunities it gives to measure up to ever newer challenges. We live in an era in where everyone is bombarded with information. The ability to positively distinguish oneself from all this noise is one of the things which our customers value us for.

I have been working in the communications industry for over 10 years. I have run public relations campaigns for brands such as Huawei, TK Maxx, Grohe, Samsung, Toshiba, Oki, Logitech, AMD, as well as Skanska Residential Development Poland

My favorite David Ogilvy quote: Big ideas are usually simple ideas.

Agnieszka Koćmierowska

I have been at Ogilvy for five years already, but have been associated with the industry for several more. I always thought that, in advertising, form is just as important as content, and because the concept of “pretty” or “beautiful” is quite relative for people, the term “aesthetic” is much closer to my heart.

I am a designer by profession – I graduated from the Warsaw Academy of Fine Arts (ASP), and the aesthetic sense has always been with me. My job at Ogilvy is to make sure that everything we design not only sells well, but also looks good.

David Ogilvy once said: The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising and this is a very good idea, because it is nice when you enjoy what you do.

Katarzyna Zimka

I have been at Ogilvy since 2006.

I think now, just as I thought ten years ago, that a clear and concrete message is the best message – whether it is in your private or professional life.

My favorite David Ogilvy quote: What you show is more important than what you say.

Marcin Mroczek

I started working in advertising at a time when there was no Snapchat, YouTube, or even Facebook. However, since that time not much has changed, at least not everything.

Just as it was before, it doesn’t matter where, how, and in what medium an idea appears, because what matters is that the idea is fresh, surprising, and that says something important.

Everything starts with a good idea. And that’s how it’s probably going to be. And the role of the creative director basically boils down to appropriately muttering two words: “canbe” or “cannotbe” – that last sentence is a quotation from a book – who knows which one, if anyone recognizes it please email me with the title, it’d be nice.

I also have a favorite David Ogilvy quote: The best ideas come as jokes. Make your thinking as funny as possible.

Joanna Kania

I have been working at Ogilvy & Mather since February 2016. I am responsible for the coordination, supervision, and direct organization of the reception desk, as well as all tasks related to the comprehensive care of office administration.

My favorite David Ogilvy quote: Hard work never killed a man. Men die of boredom, psychological conflict and disease. They do not die of hard work.